Use and Create Custom Snapchat Filters

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How to create a custom Snapchat filter from your computer?

First, visit Snapchat’s desktop page on custom filters and lenses. Click Create Filter.

Design your Filter

  • Choose whether you want to design your own filter or download an existing filter.
  • You can also choose from templates for events such as prom, weddings and birthdays. These templates are easily customizable.
  • One of the most important things you can do here is to add text, change color, shading, size and placement.
  • You can also add bitmoji and other graphic elements.

If you create a filter from scratch, you can use a design tool like Canva and download it when you’re done. Canva is particularly useful because it has predefined dimensions specifically for Snapchat filters.

If you are working alone, you should follow the submission guidelines carefully.

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  • You may not use any logos or trademarks without permission.
  • Do not include offensive content.
  • Your final submission must be less than 300 KB in a PNG format with a transparent background.
  • It should also be either 1080 x 1920px or 1080 x 2340px.
  • Once you have uploaded your custom design, you can use the preview tool to see what it will look like on a device. Make sure you have a preview of your work before continuing.

Choose a Start and End Time

Plan a start and end time for your filter. This is the time window during which your filter is available for use with Snapchatters.

You can set your filter to last from one hour to several months! Keep in mind that setting filters for a longer lifetime increases costs.

If you want your filter to be available for a very long time, you can buy it online instead.

Choose the Geofence

The geofence is the area where the snapchatters must be in order to use your filter.

Enter the address of your event, otherwise the geofence will default to your current location!

Drag the points of your geofence to change the shape and pinch your fingers to change the size!

The price of your filter is automatically updated according to the size of your geofence.

Last steps

We’re almost there.

On this screen, simply enter the name of your filter (make it memorable to distinguish it from the other filters you download), triple-check the times you’ve chosen and then enter personal or business information. If your company name appears somewhere in this list or refers to a company, select Company and make sure your company logo is clearly visible.

And submit!

You will receive a few emails from Snapchat:

  • One indicating that your order has been submitted.
  • An indication of whether it was approved or not (if it wasn’t approved, you’ll be told why and you can resubmit it)
  • One when your card is charged

And finally one when the filter is in operation


Snapchat seems to have a real winner here. Snapchat geo-filters are not only easy to create and fairly inexpensive (at least for now), but they are also incredibly appealing to consumers and very shareable.

I’d like to know your opinion on Snapchat filters: Have you ever created one? How do you imagine your company uses them? Feel free to share your thoughts and questions in the comments below.

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