Fix The Importer Reported a Generic Error in Adobe Premiere

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Adobe Premiere is one of the leading video editing software. Adobe Premiere Pro is the successor to Adobe Premiere. The software was first launched in 2003 and quickly became known for its easy-to-use interface, features and performance. Like any other application, it occasionally harasses its users with a few bugs. One of them is the error message “The importer reported a generic error’. This appears when you try to import videos into the Timeline using the import utility. There may be several reasons for this, such as an unsupported codec or a video file format.

Empty media cache files

Make sure you have deleted your Media Cache Files folder, then launch Premiere Pro 13.0 and import your Yi files.

When you import video and audio files into Adobe Premiere Pro, it processes the versions of these files that it can easily access for faster performance. These files are known as media cache files. These are stored in the Media Cache Files folder. There is also a folder with a database that contains links to each of the files in the media cache. These are the “media cache database” files. You are in the Media Cache folder.

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  1. To clean (or “clear”) the media cache, you can delete these files. If Premiere Pro is closed, navigate to the location of these folders and delete the files manually. After deleting the files, empty the Trash.
  2. After deleting the files, you should note that additional hard disk space will be available because the files in the media cache can take up a lot of space. If you have completed older projects, it is best to delete these files to save space and keep your computer’s hard drive in order.

Note that even after deleting all files from the cache and opening a current project, there will still be a delay because the files take time to rebuild. If you have a large project, you should allow enough time to rebuild the media cache files. This can be done overnight, for example.

Checking the video file format and codec

The first thing to do when you are confronted with the error message is to check if the format in which the video is located and the codec is supported by Adobe. Some codecs are not supported by Adobe Premiere, for example, support for Adobe’s QuickTime codec has been interrupted. In this case, you will need to convert the hardware to a more recent or modern codec.

If the video file format is not supported by Adobe, you will not be able to import the file. You will also need to change the format of the video file, which is very simple. For a list of supported video file formats, see this link.


Adobe suggests that these common import errors can be caused by activation problems. That’s why I logged out of my Creative Cloud account and logged in again. It didn’t work.

Finally, I had to open the Creative Cloud, uninstall Premiere Pro (keep the settings) and reinstall Premiere Pro. No restart required! I still don’t know why it worked, but it worked. Maybe my experience and my solution will save you valuable time in troubleshooting this strange bug.

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