The troubled world of search engine optimization
The referencing comes into play. When you search for something, you see millions of results, you check the few results that appear on the first page, sometimes you don’t really get what you’re looking for, so go to the second or, in rare cases, to the third and fourth pages. But, as you can see, there are many more results. But you won’t bother checking them all, will you?
Image Credit : The Next Web
This was the consumer aspect of the story, now as someone who writes stories on a personal blog, or a professional site like this one, as we write something that follows to fit in the first pages and not get lost in the middle of all the blocks. What we do, or rather, we try to analyze what interests our readers, the type of words they can type in their search for something similar. Once we discover this, we follow the SEO tips and use such phrases in our articles, meta tags, titles and all other relevant places.